COMPARISON OF CITY BREAK TRIPS IN THE OFFER OF POLISH AND BRITISH TOUROPERATORS AND ONLINE TOURIST AGENCIES

Аннотация

The development of the city break travel market is almost inseparably connected with the development of low-cost airlines, whose dense network of connections has for several years made flights to almost all major European cities possible at relatively low prices. Taking advantage of such easy accessibility, the majority of travel agencies offer trips advertised under the term "city break". However in the past years it was common for this catchy term to be used to describe also classic round trips in several cities, most often European capitals, which meant that their itineraries did not always fit in the definition of this relatively new form of travel. Are such practices still used by travel agencies? The aim of this article is to answer this question, preceded by an analysis of city break itineraries for 2022 offered by selected European tour operators and travel agencies. An additional aim is to examine changes in the market of the most popular city break destinations that occurred during the COVID-19 pandemic.