Bulletin WKU

МАКРОКОНЦЕПТЫ РОД & ОРДА КАК ФАКТ ЛИНГВОКУЛЬТУР И ЯЗЫКОВЫХ КАРТИН МИРА

Abstract

The article examines the etymology of the word "genus" – a representative of the macroconcept genus & horde. The author shows the connection of the forms of the macroconcept under study in different languages: Russian, Turkic, English, Latin. Based on the conducted research, it is concluded that when coming into contact with the topic of semantics of the word horde, two inseparable positions collide: historical and ideological. Russian language picture of the world has undergone changes: now it reflects the European perspective on the Russian history, the roots of this are seen in an ideology change associated with the history of the Fatherland, which is not entirely clear. The macroconcept of genus has been analyzed as a fact of cultural heritage, through which one can see significant signs of a person's national identity. Important aspects have been identified that combine words with the root ord /ort in different languages.