AI IN ENVIRONMENTAL MARKETING: TRANSFORMING BRANDING STRATEGIES FOR A SUSTAINABLE FUTURE

Abstract

The article examines the issues of marketing using AI in ecology, that is, artificial intelligence (АI) technology that changes environmental branding. Analysis and research are being conducted on the need for sustainable development of enterprises producing branded products offering environmentally friendly products, as well as consumer commitment to environmental standards. This creates new challenges and opportunities for enterprises seeking to remain competitive in the market.

Enterprises striving to meet these expectations are forced to develop environmental brands and implement "green" strategies in their activities. Therefore, the development of AI technologies opens up new horizons for enterprises seeking to build an effective environmental marketing strategy. This allows not only to produce eco-friendly products, but also to effectively promote them, improving interaction with consumers.